There are different actions needed before the execution of the marketing plan. Financially, more funds are needed for advertising MIXY to increase awareness, new product development, and better colors for the packaging. MIXY is not advertised and it needs to be in a larger product line to compete better. Also, as the packaging is made by the same supplier as CL, it should differ to be easily recognized. More expenditure is also needed for the R&D as the company is strong in this field. It has an opportunity to provide product with more mixed flavors in addition to what it has for the moment like avocado, peach… to be recognized by the local customers as a product with a strong added value that does not exist in the market. New systems will be bought to better develop MIXY. When it comes to the human resources, COPAG needs to merchandisers and a product manager in order to well maintain the marketing plan. The product manager function is to improve MIXY as a product with mixed flavors. Different tasks will be given to him in order to enhance it. The merchandisers will be outsourced to work in allow consumers in MARJANE and ACIMA to taste MIXY and offer them gifts.
The relationship between humans and nature is an important topic in which many people contribute ideas to and have done studies on. It is important for people to see that nature is a necessity and that we are responsible for protecting it. In essays and an article, John Steinbeck, Lynn White, Peter Kahn, Rachel Severson, and Jolina Ruckert discuss their beliefs and information they have found to be true about humans and nature living together.
"Payless ShoeSource, Inc. is the biggest footwear retailer in the United States. Payless has assembled its prosperity by offering a huge determination of shoes at low costs, most offering for under $15 starting 2004" (fundinguniverse.com, N/D, para. 3). Payless ShoesSource has actualized bland and division advertising systems with a specific end goal to showcase their items effectively. This paper will dissect how the organization has actualized these procedures and will examine how these evaluated techniques could be enhanced to affect the fruitful showcasing of the item.
Suivre le flux RSS des articles
Suivre le flux RSS des commentaires